Advertising bonus 2023
Applications by March 31st
Advertising Bonus 2023, tax credit of 75% of investments: how to ask for it and how much it is convenient!
From 1st to 31st March 2023 it is possible to submit the application to take advantage of the Advertising Bonuses, una agevolazione che consiste in un credito di imposta per coloro che decidono di pubblicizzare la propria attività attraverso i quotidiani sia cartacei che online.
Se sei un’impresa che vuole raggiungere il successo puoi sponsorizzare la tua attività sui nostri media e con una modalità estremamente vantaggiosa: in BARTER!
Advertising Bonus 2023: granting of a tax credit equal to 75% of investments
The Revenue Agency announces that, in order to benefit from the subsidy, the total amount of advertising investments made must exceed by at least 1% the amount of similar investments made on the same means of information in the previous year. The tax credit is equal to 75% of the incremental value of the investments made.
For 2023, therefore, the granting of the tax credit has risen to 75% compared to 50% in the years 2021 and 2022. Another novelty concerns the media covered by the relief: the investments that benefit from the refund are only those made in the daily press and periodical, also online. Advertising investments made on analogue or digital television and radio broadcasters are therefore excluded.
Submission terms
To benefit from the tax credit, the interested parties must present two documents. The first is the "Communication for access to the tax credit", to be submitted from 1st to 31st March 2023. The second is the "Replacement declaration relating to investments made", to be submitted from 9th January to 9th February 2023, to declare that the investments indicated in the communication for access to the tax credit, previously presented, were actually made in the year of the benefit and that they meet the requirements set by the law.
Advertising Bonus 2023: granting of a tax credit equal to 75% of investments
How to present the communication
The communication for access to the tax credit and the subsequent substitute declaration relating to the investments made are presented, exclusively electronically, to the Department of Information and Publishing of the Presidency of the Council of Ministers, via the online service made available by the Revenue Agency, directly by the authorized subjects or through the appointed subjects referred to in paragraphs 2-bis and 3 of article 3 of Presidential Decree n. 322 of 1998.
Advertising bonus: model and instructions
On the Agenzia delle Entrate website it is possible to download the models and instructions for requesting the 2023 Advertising Bonus.
Link https://www.agenziaentrate.gov.it/portale/Schede/Agevolazioni/Credito+di+imposta+Investimenti+pubblicitari+incrementali/Scheda+informativa+Investimenti+pubblicitari+incrementali/
Advertising Barter: the advantages of the operation!
The aforementioned credit must be used exclusively in compensation, through the F 24 form to be presented on the agency's telematic channels with the tax code "6900". marketing advertising campaigns can be promoted and implemented to be paid exclusively with the goods that the company or the advertising barter produces or sells. This barter is perfectly legal and is governed by legislation which provides for the regular issuance of invoices for the same amount by the company that supplies the goods or services and by the one that supplies advertising with entry in the financial statements of revenues, costs, credits and offset debts.
- Advertising promotion: exponential increase in visibility on new advertising campaigns
- Increase in turnover: improvement of the Economics in the balance sheet
- Stock rotation: stock reduction for unsold or over-purchased goods
Colpo grosso media also offers the barter hospitality formula which includes in the exchange of goods also activities and services related to the world of hospitality, catering and Horeca in general, always as a form of commercial and communication barter.
Fill out the form below to receive without any obligation the advice of our experts on the best advertising and compensation solutions in exchange for goods.
Francesca Bianchetti
Project Manager